What Is Search Engine Optimization And How Does It Work?

Introduction to SEO

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It doesn’t matter whether you sell a product or offer a service, or whether you target the general public or other companies – if you do business, you need customers. Whatever it is that your business does, it can always benefit from reaching more people.

There are many ways you can go about getting more customers. A lot of these methods are online – you can create a social media page and start feeding it with content daily, pay for advertising space on other websites, or come up with other simple strategies to increase traffic and get more visitors.

While most methods require recurring payments or constant effort, there is one which stands out by requiring that you do your job well once and then paying off for a long time. We’re talking about Search Engine Optimization – a term commonly known as SEO.

What Exactly Is SEO?

Put in simple terms, SEO is a set of strategies and methods one uses to make their website more appealing to search engines. To achieve that, you need to understand how algorithms used by websites such as Google determine which pages appear when a user types in their search terms.

Now, it might seem like too much to try and appeal to these algorithms, but stop and think about it for a minute. Imagine you own a law firm in Orlando, FL. Now imagine that, through Search Engine Optimization, you manage to be the top result for “Lawyer Orlando” in every major search engine. Every single time someone decides to look for a lawyer online, they’re going to find you. For businesses in Orlando, you can contact PixelChefs.com – SEO Company in Orlando, FL having team of internet marketing experts and consultants that can take your business to the next level.

Once you manage to be among the top results, you’ll have a constant influx of visitors – and they’re not random people browsing the Internet either. They are exactly the people you’ll want to attract: Those who are looking for lawyers in your area. Now you might understand why S.E.O. is such a big deal – as long as you remain at the top, the traffic will keep coming.

How Does It Work?


There are many steps to take if you want to optimize your website for Search Engines. Over time, their algorithms have become increasingly more complex, taking into account more and more factors to determine the relevance of a website.

First of all, you need to make sure you understand which are the best keywords to target. Ideally, you’ll be targeting the keywords which are searched for the most and offer the least competition – but it’s rare to find terms that meet both of the criteria.

Then, you need to provide quality content which naturally contains such keywords. The content needs to be good – if people who start reading your articles commonly leave in a few seconds and never come back, the algorithm decides it’s not worth people’s time.

Remember that, while it may seem like a good idea to stuff your content with as many keywords as possible, that doesn’t really help. Engines pick up on that – and people aren’t going to read and interact with low-quality content trying to game Search Engine algorithms anyway, so there’s nothing to win using that strategy.

Another good thing to do is link-building – that is, making sure other relevant websites that operate in the same niche or industry link to your pages. That is a reliable way through which search engines can tell your website is trusted by others, and thus likely features good content.

All in all, it’s important to remember that simply looking to please the algorithms isn’t the right way to do S.E.O. – you need to please users as well. Since retention (how long people stay on your website) is such an important metric for search engines, you need to make sure the website is ideal for visitors, as well.

This is why optimizing your website’s navigation and making it easy to use is such an important part of SEO. You need to make it aesthetically pleasing as well, and make sure to feature media such as video and images, which tend to do better at keeping people interested when compared to large walls of text.

Closing Thoughts

In the end, it’s important to understand that proper search engine optimization isn’t something you’d want to do it yourself. Listing all the steps necessary to optimize a website would be impossible in an article such as these – especially since nobody knows exactly what the algorithms are.

It is much better to hire a skilled team of professionals like PixelChefs.com who know exactly what they need to do to boost your website’s ranking and have it rise quickly to the top of the results.

Remember: Whatever your business does, you need SEO. And if you’re going to do it, you might as well do it right, hiring a SEO company in Orlando or in your city who thoroughly understand the process and who are ready to give you the results you’re looking for.


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